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US Corporate Social Networking Sites
Corporate Social Network Sites - Develop Consumer Corporate Social Networking Sites
As MySpace and Facebook develop their sites for mass appeal, some social networks are banking on a focused approach. For example, Children with Diabetes is a Johnson & Johnson-owned ad-supported social network for families who have children with diabetes.
Nearly one-half of the site’s traffic comes from search, according to Joseph Natale, vice president at Children with Diabetes.
“We have 32,000 pages of content optimized with words like ‘children,’ ‘diabetes’ and ‘juvenile diabetes,’” Mr. Natale told eMarketer in an interview. “Our organic search is strong. That’s really helped us since more people are online seeking healthcare information and search is where they start.”
Hispanic Market April 28, 2010 08:46 AM | Business | Real Estate | Entrepreneur
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