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The fourth annual Industrial Marketing Trends Survey conducted by GlobalSpec shows that 48% of industrial marketers are shifting a greater percentage of their budget online, but less 1/3 of industrial marketers are allocating more than 50% of their budget online.

It's important to continue to market to and stay in front of customers and prospects, despite the realities of the current economy. With more online marketing options to choose from than ever before, you should work with a trusted media partner to evaluate which programs will work best to achieve your goals. Ask media partners how they can specifically help you meet your marketing objectives, whether they are lead generation, brand visibility, penetration of new markets or all of the above