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Social media is all the rage. But can marketers take advantage of this growing online trend, and garner actual business for the company? According to a new eye tracking study conducted by Oneupweb, the answer is yes.

"Do people actually look at ads while they are on social neworking sites like Facebook and YouTube. Or in the case of Twitter, where will they likely look for those ads when they do begin to appear,” explains Oneupweb CEO and Founder Lisa Wehr. “We found that not only do users spend time viewing paid ads on social networking sites, they often look at these ads before actual search results.”