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Siempre Mujer Subscriptions Home Interiors and Gifts
The Meredith Corporation is launching a new magazine by luring subscribers in a setting they're comfortable with -- their own homes.
It's Siempre Mujer! (see-IMP'-preh MOO'-hair), a new Hispanic women's magazine.
Meredith has teamed up with Home Interiors and Gifts, which sells home decorating products in at informal Tuperware-like parties.
There are about 30-thousand Hispanic sales representatives for Home Interiors, roughly 40 percent of its work force. The company has a strong base of Hispanic homeowners as its primary market.
Sales reps for Home Interiors conducted marketing for Meredith and helped sign up subscribers, allowing the company to launch with a rate-base circulation of 350-thousand. That's about double the size of most Spanish language magazines.
The first issue of Siempre Mujer! hits newsstands on Tuesday with beauty, fashion and home decorating tips.
Hispanic Market September 18, 2005 03:09 PM | Business | Real Estate | Entrepreneur
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