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IQPC US Hispanic Marketing conference

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(HISPANIC WIRE)IQPC’s 10th US Hispanic Marketing conference will convene from September 19-21, 2005 at the Hotel Intercontinental in Miami, Florida. The 2-full day conference and optional day of pre-conference workshops will offer sessions covering key strategies in reaching, communicating and targeting the ever growing Hispanic consumer population in the United States.

Specific topics of discussion will include but not be limited to: using values based consumer insight, developing a targeted grassroots campaign, leveraging partnerships, sponsorships and event marketing opportunities to tap into the US Hispanic market, creating brand loyalty through out-of-home advertising, strategic web design/development and the implications of changes in the Hispanic market for the future of marketing and advertising. For complete conference and workshop information, including abstracts, speaker and company participation, visit the event website at http://www.iqpc.com/na-1187-10.

Featured speakers include marketing experts from Coca-Cola Company, Burger King, Yahoo! En Espanol, General Motors Corporation, Citigroup, Unilever, AOL Media Networks, Nickelodeon, Office Depot, MexGrocer.com, Fox Entertainment Group, AstraZeneca LP, Sears Roebuck & Company, Allstate Insurance, Blue Cross and Blue Shield of Florida, MSN Latino, PODER and LOFT Magazines and more.

The standard main conference fee is $1899. But check the event website (http://www.iqpc.com/na-1187-10) for discounted workshop packages and early bird discounts. Also, as a media partner, Hispanic PR Newswire readers receive 10% off the price of registration when registering with customer service and providing CODE: M000. Call customer service at 800-882-8684.

IQPC provides millions of business executives with tailored practical conferences, keeping them up- to-date with industry trends, technological developments and the regulatory landscape. Founded in 1973, IQPC now has offices in 11 countries across five continents around the world.

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