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"Changing the model made sense," says Aníbal Torres, vice president and general manger of Hoy, New York. "This is something that will give consistency in all three markets. There will be no confusion. We've got a consistent model, and we will grow our circulation."

The Tribune-owned newspaper will have a robust hike in circulation, 60,000 Monday to Saturday, and doubling its Sunday paper, which will be folded into a new Saturday-ready "weekend edition." Hoy's last reported ABC audit, for the 12-month period ending September 2004, shows a 46,784 circ Monday to Friday, and 30,286 on Sunday, says Javier Aldape, editor and vice president/product and audience development. Like the Chicago and L.A. editions, the New York paper will now be audited by Certified Audit of Circulations.

"[New York] is a complicated market from a distribution method," Aldape says. "We now have a plan to target [heavily Hispanic] ZIP codes. The goal is to increase the readership but in areas that are targeted and focused." That includes increasing distribution in Northern New Jersey counties, while pulling back newspapers altogether in Connecticut and other non-Hispanic areas in New Jersey.

Both Hoy editors say advertisers have shown great interest in the new distribution method, and more local advertisers will be sought as the new distribution method rolls out. "We have not had that level of conversation today, but we expect to have those conversation in the coming week," Aldape says.

Hoy plans to alert readers about availability in the next few weeks through in-paper promotions and events, namely at retail locations, honor boxes, and street promoters.

Hoy's New York edition in 2004 came under fire for inflating its circulation. Tribune took a $90 million write-off to compensate advertisers in Hoy and Newsday, the Long Island-based paper.

With this change, the company says national daily distribution will exceed 185,000 copies in all three markets.