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Movida Chairman Enrique Garcia said: Movida customers. "Following our successful launch in Los Angeles, we are launching wireless telephone service in Florida, where Movida will be available Wal-Mart stores and hundreds of other retail outlets throughout the state. We are also pleased that -- working together with Wal-Mart -- we will add select Wal-Mart locations in 20 more states including New Jersey, Pennsylvania, Massachusetts, Georgia and North Carolina, among others, to those already offering Movida wireless communications services," Mr. Garcia said.

Movida was launched at Wal-Mart stores in Phoenix and San Diego in mid-April and now serves Los Angeles, Dallas, Houston, San Antonio, El Paso and other cities throughout the Rio Grande Valley in Texas.

Adding to its appeal to U.S.-Hispanic customers Movida has begun offering through LatCel -another Cisneros Group company – broad access to unique Hispanic-specific news and information content exclusive to Movida customers including regional news programming, Latin American soccer scores, Hispanic celebrity news and gossip, home country news alerts and Patron Saint of the Day -- a very important feature to many U.S.-Hispanic customers.."

Movida - majority-owned by Cisneros -- has teamed with Sprint (NYSE:FON) and Wal-Mart (NYSE:WMT) to begin providing wireless voice and data communications using the Sprint nationwide wireless network, with rate plans that cater to the needs of the U.S. Hispanic market. Through its arrangement with Wal-Mart and other regional sales outlets, Movida is rolling out Movida's state of the art wireless phones in select U.S. market.

About Movida

Movida Communications, Inc. is a newly formed wireless service provider offering pay-as-you-go wireless voice and data communications services exclusively to the U.S. Hispanic population, using Sprint's all-digital, all-PCS nationwide wireless network.