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“The Ad Summit was created to address the need for advertisers and media buyers to understand first the Hispanic market, and second, how Hispanic publications can be effective conduits to reach the Hispanic community” stated Lupita Colmenero, President of the NAHP. “We are pleased to enjoy the support of PepsiCo, Directorio en español (TX), Al Dia (TX), Valero Energy, Dieste, Harmel & Partners and Verizon Yellow Pages. We applaud their commitment to Hispanic print. They are some of the companies that truly ‘get it’ when it comes to the Hispanic market.”

The Dallas Ad Summit will showcase the latest research on the Hispanic market, trends in readership, maximizing print/internet advertising packages and Hispanic consumer buying trends. Featured speakers will include Dr. Edward Rincon of Rincon & Associates, Juan Tornoe of the Wizard Academy of Ads and Craig Desens, President of Strategic Print Marketing, a division of Newspaper Services of America. Attendees to this event will include ad agency representatives, media professionals, Hispanic print professionals, researchers and NAHP member publications.

To register for this can’t miss event, log on to http://www.nahp.org/events . For more information please call 202-662-7430, or e-mail joe@nahp.org .

About the National Association of Hispanic Publications, Inc

The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. works with more than 200 member and affiliated publications that share a combined circulation of more than 10 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahp.org or call 202-662-7250.