Ahorre en Prestamos Credito Refinanciar Hipotecas Hispanic Marketing Services. Sales, Marketing, Promotions and Hispanic Internet. Consejos de Como Ahorrar Dinero Compras Regalos Ofertas Musica Internet Negocios. Hipoteca Refinanciar Prestamo Tarjetas de Credito.

The campaign began running in April and will appear throughout the year in markets that are part of the Bank's footprint: Chicago, Orlando, Tampa, Ft. Myers, Naples, Grand Rapids, and Indianapolis. The ads will run in radio, print, Out of Home and online in Spanish language media. Part of the campaign will also be a series of financial workshops and television vignettes providing tips on how to best handle one's finances during the current economic climate and beyond. A comprehensive public relations push will support all initiatives.

"The Hispanic market is a key growth segment for Fifth Third Bank. The goal with this campaign is to inform Hispanic customers about the best ways to keep their finances healthy and growing so they can make their dreams a reality," said Larry S. Magnesen, Senior Vice President and Chief Marketing Officer.

"Fifth Third Bank just celebrated its 150th anniversary, a testament to the Bank's strength and heritage. Our campaign seeks to couple that message of trust with a personal connection around Latino insights. At the end, the goal is simple: to get them to see Fifth Third as a partner they can trust," commented Catherine Nunez Account Director at the vox collective, the full service advertising agency Fifth Third Bank is partnering with for many of its multicultural initiatives.

The campaign pieces can be viewed at: http://www.thevoxcollective.com/fifththirdbank

The vox collective is an advertising and marketing agency fueled by creativity, innovation and collaboration, and focused on emerging marketing priorities including multicultural, cause and social marketing, and digital and marketing and social media. Agency clients include: Macy's, Fifth Third Bank, The Office of National Drug Control Policy, Johnson & Johnson, Pernod Ricard, The Partnership for A Drug Free America, Wyclef Jean's Yele Haiti organization, The Pan American Development Foundation and Angelique Kidjo's Batonga organization. For more information on the vox collective, you may visit http://www.thevoxcollective.com.