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Savvy brand leaders know that multicultural marketing makes good business sense, especially as America gradually transforms into a nation where minorities comprise the majority. Join PRSA and HMP for an unflinching look at best practices in multicultural marketing. Some of the topics that will be covered include:

-- Key facts and figures about the U.S. Hispanic, African-American and Asian markets
-- Top trends in multicultural public relations
-- The kinds of research that should be conducted before executing a multi-ethnic campaign

Moderated by Jim Estrada, chairman and CEO, Estrada Communications Group, the teleseminar panel will feature the insights of Leslie Yngojo-Bowes, president and founder, U.S. Asian Wire; Bernadette A. Morris, president/CEO, Sonshine Communications; Audrey Ponzio, vice president, Edelman Multicultural; Silvia Alvarez, director of multicultural and charitable communications, Major League Baseball; and Edna Ruano, public relations specialist, Southwest Airlines.

Access rates per teleconference call-in site are:

-- $150 for PRSA and HPRA members
-- $185 for non-PRSA members
-- $85 for PRSA Multicultural Communications Section members
-- $25 for PRSSA students

To register for the teleseminar, click here: https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=175