Abogados

Speakers will include Craig Desens, President of Strategic Print Marketing, a division of Newspaper Services of America. He will be the Keynote Speaker for the Business Leadership Luncheon. Mr. Desens will be speaking on the current state of the Hispanic FSI market and the future prospects for this vehicle.

Mr. Juan Tornoe of the Wizard of Ads, Inc. will be a key speaker in presenting key research on the general buying habits of the Hispanic consumer.

Another prominent presentation will be a seminar titled: “Engaging advertisers with Improved Measurement of Hispanic Audiences.” The presentation will be given by Dr. Edward Rincon, President of Rincon & Associates, and an Adjunct Professor at the SMU Cox School of Business. Dr. Rincon will focus on measurement practices that that have limited the growth of Hispanic-targeted publications, and will suggest methods for meeting the information needs of potential advertisers.

“The seminars that have been organized for the 2005 NAHP Dallas Ad Summit will bring attendees to the cutting edge of Hispanic trends with the latest research and insights. Top speakers and presenters like Mr. Desens, Dr. Rincon and Mr. Tornoe are recognized experts in their fields and we are all eager to learn from their findings,” stated Lupita Colmenero, President of the NAHP.

Other seminars with titles such as “Taking Advantage of the Hispanic Newspaper and Magazine Boom,” and “Maximizing Your Print/Web Advertising Strategies” will provide additional depth and coverage of significant issues in the Hispanic print industry today.

To register for this event, or for more information, log on to www.nahp.org . Or call Joe Carrillo at 202-662-7430.