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Spanish Language Media Advertising Spending 2006
Hispanic Marketing - Total advertising spending for Spanish-Language media reached $5.59 billion in 2006, increasing 14.4% over 2005, according to Nielsen Monitor-Plus, the global advertising information service of The Nielsen Company. Every medium reported increased growth with the greatest dollar increase seen from Network TV ($364 million). Spot Radio had the largest increase in terms of percent change (31%), followed by Cable Television rising 20% over the year before. Spanish-Language advertising rose 14.4% - Spanish Advertising Budgets
Hispanic Market July 12, 2007 12:38 PM | Business | Real Estate | Entrepreneur
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