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The Hipcricket Network was initially launched in 2008 to allow brands to build relationships and drive sales to opted-in Hispanics through a single media buy. Today's announcement extends the Network to mass market consumers, further giving brands the ability to reach customers and prospects through targeted and measurable mobile advertising campaigns.

Consumers are waiting for their favorite brands to reach them via mobile-a survey commissioned by Hipcricket in 2009 showed that while 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a brand they trust, 83 percent say their favorite brand has yet to market to them via their mobile phone.

The Hipcricket Network creates an integrated experience for advertisers spanning multiple mobile and traditional online channels, allowing them to reach the right consumer with the right offer or content at the right time. With hundreds of partners, Hipcricket drives measurable results for advertisers by leveraging uniquely actionable audience insights. Since 2004, Hipcricket's mobile marketing platform and ad network combined have successfully powered more than 50,000 campaigns for leading brands, agencies and media companies.

HBO has employed Hipcricket's ad network for several campaigns. In a program promoting a pay-per-view boxing match the network delivered a 12.9 percent click-through rate. The 70 percent of those who clicked-through opted into HBO's VIP club, which provides the premium cable network with a valuable database for re-marketing purposes. Harley-Davidson, Rite Aid, Arby's and Cheetos, among others, have all run successful mobile advertising campaigns across Hipcricket's Network.