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"Semillitas," launched in Chicago, Boston, Washington, D.C., New York, Philadelphia and Lehigh Valley, PA though RCN on March 15.

Luis Villanueva, President and CEO of SomosTV declared, "We have a channel that has been created to support Hispanic parents to educate, preserve their roots and language as well as entertain their small children with safe, non-violent content in a loving and caring atmosphere."

"Having the series broadly available to Hispanic families with young children is a great extension of our outreach efforts to the community," says Lisa Mancuso, Senior Vice President of Marketing at Fisher-Price.

SomosTV produces and distributes VeneMovies, the successful 24 hr, commercial free, film channel that programs originally produced in Spanish movies. "Semillitas" is a babies and preschoolers Pay TV channel that broadcasts Spanish language animation, 24 hours a day, and is part of SomosTV.