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Basic Small Business Marketing Principles

Ahorre Tiempo y Dinero

Marketing is based on the importance of customers to a business and has two important principles:

* All company policies and activities should be directed toward satisfying customer needs.
* Profitable sales volume is more important than maximum sales volume

To best use these principles, a small business should:

* Determine the needs of their customers through market research
* Analyze their competitive advantages to develop a market strategy
* Select specific markets to serve by target marketing
* Determine how to satisfy customer needs by identifying a market mix

Hispanic Market July 6, 2009 06:51 PM | Business | Real Estate | Entrepreneur

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