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Will Hershey Cajeta Elegancita Succeed?
Building off the Latino Market appeal for dulce de leche, Hershey decide to launch their Latino Market Line. Supported by media and marketing dollars, Hershey launched "Hershey Cajeta Elegancita".
The plan was to tap into the U.S. Hispanic Market sweet tooth with Mexican singer Thalia. Will the naming approach succeed? Will Hershey Cajeta Elegancita Succeed?
Hispanic Market March 14, 2005 11:51 AM | 1-855-ABOGADA | Abogadas de Inmigracion
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