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Alegro International Plans to Launch Mexican Candy Line in U.S.
With a 15-item line-up including chewing gum, lollipops, bubble gum and bagged candy mixes, Alegro International is ready to launch its Sonrics candy brand in the U.S. A division of Sabritas, which is owned by Pepsico International, the $200 million candy line will appeal to U.S. Hispanics with its caramel-flavored milk candy lollipop, a star-shaped marshmallow lollipop, and a chili-flavored lollipop with a mango gum center. The rollout primarily targets the 29 million U.S. Hispanics of Mexican heritage, but marketers expect the Sonrics line to have a broader appeal as well. Major chains such as Wal-Mart, HEB and 99 Cents Only have already agreed to carry the brand.
Hispanic Market April 19, 2005 12:29 PM | 1-855-ABOGADA | Abogadas de Inmigracion
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