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The Chicago-based company has the nation’s largest reach among Spanish-language newspapers. Its database, which includes details of a publication’s circulation and ad specs, currently consists of 463 active newspapers that have a total circulation of over 15 million. PAPEL Media puts particular emphasis on the top 257 papers, which account for 85 percent of the total Spanish-language newspaper circulation in the country.

The firm analyzes its database to carefully match readers with an advertiser’s target demographic, recommending publications that range from a small community weekly in Houston to a high-circulation Los Angeles pub. “We plan from the community level up,” says CEO John Trainor. “When you’re planning print, you must have a strong targeting approach, and you can’t get more targeted than a publication in the hands of the right consumer.”

By placing thousands of insertion orders a year, the six-year-old company has been able to pre-negotiate special rates across its newspaper-network. That means placing ads through PAPEL Media, rather than negotiating rates with individual publications, saves advertisers both time and money. And, PAPEL Media takes special care in making sure an ad runs correctly and as scheduled. PAPEL Media offers a one-order, one-bill process. “We take away the headache of buying and executing print,” Trainor says.

The company offers multiple ad vehicles, ranging from ROP to polybags and inserts. In fact, PAPEL Media has the capabilities to not only place inserts, but also print, ship, and distribute them in particular zip codes.

To learn more about PAPEL Media or the enormous benefits of using Spanish-language newspapers, please call Director of Business Development Miguel Santos at 312-261-5593 or visit http://www.papelmedia.com