April 22, 2010
Spanish Speaking Hispanic Market Media
Spanish-speaking audiences are an important and growing segment of the media industry, and especially of online media. When media executives view online user statistics, they frequently find that a part of their audience comes from overseas, well beyond the country the media is located in. These audiences are usually not the main target these companies are trying to reach, so the companies often find themselves unable to monetize these audiences through advertising.
However, companies and media are increasingly targeting their campaigns to these growing audiences. In recent years, new departments and executive resources have been specifically devoted to covering these new demands.
As this audience segment continues to quickly adapt to technology and follow it, the demand for Spanish language content will also continue to increase significantly. Some figures that support these trends show that Spanish web page content amounts to approximately 5% of total online content, while Internet users who are native Spanish speakers specifically in the U.S., Latin America and Spain. total more than 12% of all Internet users worldwide.
On the other hand, it is important to note that recent studies show that the number of Internet users in Latin America grew by 813% over the past eight years, a figure equivalent to more than 160 million users. In contrast, the percentage of Internet users worldwide grew by only 336% over the same time period.
During the next weeks Portada will offer a review of media properties with an important presence in the international market, and specifically within the global Latin market. Today we take a look at Union Radio (until recently Grupo Latino de Radio).
Union Radio - The group is part of Spain’s Grupo Prisa, which has a presence in 22 countries around the world. In the U.S., the group is represented by Editorial Santillana, some TV media, and Union Radio, says Luigi F. Bellizzi, Advertising and Communications Representative for Union Radio in Miami.
In Latin America, Union Radio is present in Argentina, Colombia, Costa Rica, Chile, Panama and Mexico, in both talk radio and music formats. The group has a global edition, as well as individual websites for each country. An example of this is Los 40 principales, or Top 40, which has its own global edition and local editions for each country it broadcasts in. About 10,000 professionals from the entire group work on the global edition.
The global edition of the website www.los40.com has 1,700,343 unique users. Union Radio’s websites by country include caracol.com.co, besame.fm, and rockandpop.cl, among others, and have the following number of unique users: Argentina (272,823), Colombia (2,206,544), Costa Rica (49,001), Chile (633,435), Mexico (541,477) and Panama (17,194).
The Spanish used by the websites is adapted to each country’s idioms. In the various radio broadcasts, however, an effort is made to maintain the use of "neutral" Spanish so that the same content can be used in different countries. Likewise, content is also differentiated according to the country receiving the broadcast. Therefore, in most cases, content is created for each media directly in Spanish. The group does not produce content in English, since it exclusively targets the Spanish-speaking market
Hispanic Market 06:14 AM
| Hispanic Marketing
| Negocio
| Prestamos
| Tarjetas
May 27, 2009
Los Hispanos con Tarjetas de Credito
Mi Primera Tarjeta de Credito - Las nuevas regulaciones sobre tarjetas de crédito beneficiarán a los hispanos y negros de Estados Unidos, que suelen ser los más afectados por deudas, según un alto funcionario de la Casa Blanca.
"Todo el mundo en el paÃs está sufriendo", dijo Melody Barnes refiriéndose al endeudamiento y las condiciones usureras de los emisores de las tarjetas. "Pero las comunidades de color y la latina son afectadas en mayores proporciones".
Barnes, asesora del presidente Barack Obama en asuntos de polÃtica nacional, formuló sus comentarios a reporteros hispanos en una reunión vespertina el miércoles en la Casa Blanca poco después de que el Senado aprobara las reformas, que Obama convertirá en ley el viernes.
"En la comunidad latina hay una presencia masiva de gente adeudada que usa sus tarjetas de créditos con más frecuencia por variadas razones", dijo Barnes. "Con frecuencia, las dificultades conducen a muchos a la bancarrota".
Un estudio del Consejo Nacional La Raza considera que el uso de tarjetas de crédito se ha convertido en un "campo minado" para los hispanos.
"La falta de supervisión reguladora en la industria de las tarjetas de crédito ha hecho que las prácticas inescrupulosas de ayer se conviertan hoy en fuentes aceptables de lucro para los emisores de esas tarjetas", dijo.
Con relación a sus ingresos anuales, las familias de bajos ingresos son las que gastan seis veces más en pagos de tarjetas de crédito comparado con las familias de ingresos altos, según el compendio de La Raza titulado "Minas en el panorama de las tarjetas de crédito: Peligro para las familias latinas".
Una encuesta de la corporación Gallup, de Washington, muestra que las familias que ganan menos de 20.000 dólares al año (unos 1.700 al mes) destinaban un 14,3% de sus ingresos al pago de tarjetas de crédito. Este porcentaje es casi 7 veces mayor que el 2,3% de las familias que ganaban 100.000 dólares o más (8.200 dólares al mes).
El estudio dice que casi 4 de cada 5 latinos que tienen tarjetas de crédito están sujetos a altas tasas de interés, que casi siempre son más del 20%. Debido a que estos tarjetahabientes no tienen recursos financieros se vuelven más vulnerables a las multas por pagos atrasados.
Un estudio de la Universidad de Arizona en Tucson señaló que entre los individuos que incurrieron en atrasos en el 2006, el 43,9% eran hispanos.
La Comisión Federal de Comercio dice también que 1 de cada 7 latinos es vÃctima de fraude en las tarjetas de crédito, más del doble de los no hispanos.
La Federación del Consumidor de Estados Unidos afirmó en un estudio del 2007 que los latinos (25%) superan a los negros (23%) en tener 1 o más tarjetas de crédito. Los blancos están primeros con 43%, pero estos son también los más endeudados: el 5% tiene una deuda mayor de 5.000 dólares contra 3% de hispanos y negros.
Las nuevas regulaciones, que entrarán en vigencia dentro de nueve meses, establece lÃmites sobre alzas inesperadas en las tasas de interés, costos por pagos atrasados e incluso los cargos de las empresas emisoras por recibir pagos telefónicos, que agravan el endeudamiento de los usuarios.
Hispanic Market 01:55 PM
| Hispanic Marketing
| Negocio
| Prestamos
| Tarjetas
March 11, 2006
Como Refinanciar Una Hipoteca
Muchos quieren ahorrar dinero. Si usted consegue un préstamo con una tasa de interés más baja, su pago hipoteca mensual y la cantidad de interés total que usted pagará será menor. Refinanciar una Hipoteca
Hispanic Market 03:46 PM
| Hispanic Marketing
| Negocio
| Prestamos
| Tarjetas
December 05, 2005
Consejos para Comprar Un Carro Nuevo
Consejos para Comprar Un Carro Nuevo
Hispanic Market 02:06 PM
| Hispanic Marketing
| Negocio
| Prestamos
| Tarjetas
September 12, 2005
Siempre Mujer Magazine Editors
Siempre Mujer, the first-ever lifestyle and shelter publication for Spanish-language dominant Hispanic women living in the United States, announced today the appointment of five new contributing editors, including TLC's "Trading Spaces" designer Hildi Santo Tomas and best-selling author/Toltec teacher Don Miguel Ruiz. The announcement was made by Johanna Buchholtz-Torres, editor-in-chief, Siempre Mujer.
"It is a true privilege to welcome such talented individuals to our editorial team," said Buchholtz-Torres. "Their significant contributions to the Hispanic community in their respective fields are unmatchable and our readers nationwide will now have exclusive access to their knowledge and expertise in the pages of Siempre Mujer."
Siempre Mujer will launch in September 2005. The five new contributing editors are:
Hildi Santo Tomás - Famous for her design work on TLC's blockbuster show "Trading Spaces," Santo Tomás is a passionate and strong-willed force for creative change in homeowners' rooms, with a reputation for taking big risks for even bigger rewards. Santos Tomás' design experience is vast. She has worked with Third Millennium Development, Inc., a design and construction company, and Working Girls, an interior design business and workroom. Prior to becoming a full-time decorator, Santos Tomás worked as a stockbroker, political campaign strategist and in financial services catering to the Latin American countries. Raised with Cuban/Spanish traditions, she is a fluent Spanish speaker.
Don Miguel Ruiz - Dedicated to sharing his knowledge of the teachings of the ancient Toltec, Ruiz works to impart this wisdom to his students through lectures, workshops and journeys to sacred sites around the world. Celebrities such as Madonna, Ellen DeGeneres and Ricky Martin have embraced his teachings. Also an accomplished author, Ruiz has been featured in numerous publications including O, The Oprah Magazine, Glamour, USA Today and Today Body & Soul. His books include the New York Times best-seller The Four Agreements, The Mastery of Love and Prayers, among others.
Sylvia Mendoza - An award-winning writer and author, Mendoza is an advocate for the promotion of diversity, literacy and women's empowerment through education. She is the author of The Book of Latina Women: 150 Vidas (Lives) of Passion, Strength and Success, a perspective on Latina women who have made significant contributions in the arts, politics, science and history. She has been published in Hispanic, Uptown, Los Angeles Times, Décor & Style and Romance Writers' Report, among many others, and appeared on CSPAN's Book-TV, The Los Angeles Times Festival of Books, Book Expo America and the Latino Book & Family Festival. Mendoza's diverse achievements include teaching English as a second language and launching a full-service bilingual public relations agency in Puerto Rico.
Irma Murillo- Murillo is a well-know journalist, motivational speaker, freelance writer and astrologer in Mexico. She has dedicated her life to the area of self-help and has lectured on such topics as The Laws of Karma and How It Affects Us and The Transition of the Woman and Her Evolving Feminine in the Secon Phase of Uranus in the Era of Aquarius.
Xavier Serbia - A household name in the U.S. Hispanic market, Serbia has written, developed and hosted television segments and shows for the Hispanic community. His latest production was "El Camino al Triunfo," in collaboration with Telemundo and Ford, where he served as a writer, financial consultant and host. Serbia's columns have also been published in the United States, Puerto Rico and Latin America in publications such as El Nuevo Día in Puerto Rico, Hola Hoy in New York, Reforma in Mexico, Diario La Estrella in Texas, among others.
About Siempre Mujer
Launching in September 2005, Siempre Mujer is the first-ever lifestyle and shelter publication for Spanish-language dominant Hispanic women living in the United States. Published by Meredith Corporation (NYSE: MDP), Siempre Mujer reflects the lifestyles, aspirations and dreams of Hispanic women who keep their traditions alive and embrace new American values. Siempre Mujer helps the Latina woman navigate this new culture by covering the worlds of: Home décor; fashion and beauty; food and entertaining; family and parenting; culture and entertainment; relationships and self-development; health and fitness; and finance. The magazine will launch as a bi-monthly with a rate base of 350,000.
About Meredith Corporation
Meredith (www.meredith.com) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 24 subscription magazines - including Better Homes and Gardens, Ladies' Home Journal, Parents, Child, Fitness, Family Circle and American Baby - and approximately 150 special interest publications. Meredith owns or operates 14 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland, and an AM radio station.
Meredith has approximately 350 books in print and has established marketing relationships with some of America's leading companies including The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival Cruise Lines. Meredith's consumer database, which contains approximately 80 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations.
# # #
Contact:
Liane Ramirez
(212) 576-2700 ext. 249
Goodman Media for Siempre Mujer
Tanya Lopez
(212) 576-2700 ext. 230
Goodman Media for Siempre Mujer
Hispanic Market 08:45 AM
| Hispanic Marketing
| Negocio
| Prestamos
| Tarjetas
April 15, 2005
Noticias Dinero Finanzas Prestamos
Prestamos SBA Express - Uniones de crédito de California
Ahorre para comprar una casa propia
Asociación Nacional de Agentes de Bienes Raíces
Prestamos Hipotecarios de Bienes Raices
Establishing a Credit History
Latino Home Ownership Hispanic Homebuyers
Tu Empresa - Marketing de Guerilla
El Valor de Una Pagina Web
Be your own Brand - Avanzar Personal Growth
The Latino Market
Usuarios del Internet Latino - Hispanic Internet
Hispanos Mercado Hispano 2010
El crecimiento de la comunidad hispana
Comprar Casa o Apartamento
Consejos para comprar una casa
Comprar Poliza de Seguro
Publicidad para Bienes Raices en Espanol
Tipos de Prestamos Personales
La Oficina de Financiación de Vivienda de California
Refinanciamiento
¿Qué es una Cuenta (IDA) Individual de Desarrollo?
Tipos de Cuentas de Ahorros
¿Qué necesito llevar para solicitar una hipoteca?
Tipo de Prestamos
Documentos financieros de prestamos
Glossario de Prestamos
Reporte de Credito - Reporte de Crédito
Indocumentados Comprar Casa Inmigrantes
Comprar Auto o Lease
Flores Dia de las Madres
El supervisor, el ‘coach’ del negocio
El Exito Empieza con el Empresario
Computadora Portátil Computadora de Bolsillo
Organización en el área de trabajo
Cómo reducir inventario excesivo
Dinero Finanzas Prestamos
Hispanic Market 12:14 AM
| Hispanic Marketing
| Negocio
| Prestamos
| Tarjetas