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Marketing Priorities Often Differ From CEO’s
A new study by the Association of National Advertisers (ANA) and management consulting firm Booz Allen Hamilton found the corporate marketing function is not aligned with the CEO’s agenda, instead focusing on tactical issues such as maintaining branding guidelines, sharing best practices, and counseling divisions. Marketing Priorities Often Differ From CEO’s
Hispanic Market October 20, 2004 11:37 PM | 1-855-ABOGADA | Abogadas de Inmigracion
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