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Makita to sponsor soccer leagues
October 25, 2004 – LA MIRADA, CALIF. – Makita USA, Inc., manufacturer of high quality industrial power tools and accessories, is thrilled to announce Makita’s partnership with Major League Soccer (MLS) and the Mexican Soccer Federation (FMF) for the 2005-2006 season. Makita will become the official power tool sponsor of both MLS and FMF properties.
Makita is aligned with Soccer United Marketing (SUM) in this exciting endeavor, and they are so enthusiastic about Makita’s dual-sponsorship commitment, they have kicked off the season early. Makita will be sponsoring the tail end of the 2004 season to include the 2004 MLS Cup taking place in Los Angeles, California on Sunday, November 14th.
From a strategic marketing position, we were looking to establish our brand in a relevant environment,'' said Makita Senior Vice President of Marketing Ken Hefley. ''We want to market our products to emerging tradesmen while communicating our brand and brand values to the Hispanic market. Soccer United Marketing’s holdings offered us the ability to leverage multiple properties that could deliver our target demographic and cement Makita’s position in the marketplace.''
Hispanic Market October 29, 2004 07:34 PM | 1-855-ABOGADA | Abogadas de Inmigracion
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