Abogados

Join other marketing, advertising, entertainment and media leaders in Miami, May 4-5, to examine the latest trends in Hispanic marketing. The second annual Innovations in Hispanic Marketing conference will take an in-depth look at the strategies being used to reach the fastest-growing segment of the U.S. consumer market. Leading experts in Hispanic marketing will make presentations on acculturation, market segmentation, building winning teams, brand management, strategic partnerships, retail best practices, measuring return on investment (ROI), entertainment and media, and sports marketing.

In case studies and panel presentations, conference speakers will demonstrate how leading companies are successfully increasing market share and deepening brand loyalty in the Hispanic market.

Dynamic Event Format:
Through in-depth presentations, case studies and panel discussions by leading experts, conference participants will learn about new strategies and tools available to help them achieve their Hispanic marketing goals. Participants will also benefit by taking part in the many networking opportunities provided. The conference is designed to maximize interaction and information exchange among participants.

Why you should attend:

Projections indicate that the Hispanic population will triple in size by 2050, making up 24% of the total U.S. population and representing a $600 billion market. The Hispanic population is the largest and fastest growing group in the United States: Latest estimates place the Hispanic population figure at 40.5 million with an additional 3.9 in Puerto Rico.

This conference offers participants a prime opportunity to learn about the latest tools and strategies being used to reach and influence this fast growing market.

Who Should Attend:

If your areas of responsibility include Hispanic or multicultural marketing, interactive marketing, consumer research, branding, advertising, communications, media planning, business development or merchandising, you will benefit by participating in this conference.

Speakers and panelists have been drawn from a wide range of industries, making the conference pertinent to professionals in food & beverage, healthcare, telecom, automotive, consumer goods, retail, cosmetics, consumer electronics, home products, financial services, media & entertainment, Internet, transportation, pharmaceuticals, and more.