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Hispanics Online From 2000 to 2007
According to a eMarketer report Targeting the US Hispanic Market, Hispanics will represent 7.6% of all US Internet users in 2004 and 8.4% of all US Net users by 2007.
"As more and more Hispanic consumers go online, marketers using Internet advertising can better target them and measure their actions, compared with what is allowed by traditional ad media," says eMarketer Senior Analyst David Hallerman. "In fact, a great way to start marketing to Hispanics online, going beyond the obvious demographic targeting, is to use paid search -- since it allows you to reach Hispanics who are already expressing an interest in your product or service category."
Hispanic Market February 11, 2005 03:00 PM | 1-855-ABOGADA | Abogadas de Inmigracion
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