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Fox Sports en Espaņol's Formula For Strong Ratings ... Distribution & Big Event Programming.
Addressing a standing-room only crowd at Noche restaurant yesterday afternoon, Fox Sports en Espaņol General Manager David Sternberg and Senior Vice President of Advertising Sales Tom Maney attributed the network's #1 position in sports programming for Spanish-language cable television to strong distribution growth and historic ratings success.
The network unveiled a Broadcast Year 2005 programming lineup featuring the return of its key live event properties: Torneo Interliga, Copa Toyota Libertadores, Copa Sudamericana and Major League Baseball's 2004 playoffs and World Series. In addition, Fox Sports en Espaņol announced the return of Premios Fox Sports, the successful original awards show that debuted in December 2003 and will again celebrate the achievements of top Latino athletes from the U.S. and Latin America.
"We are entering the new broadcast year with tremendous momentum," said Sternberg. "We are excited to work with our advertising partners to reach even bigger Latino sports audiences with our core event franchises and original programs."
"In Broadcast Year 2004, our big events elevated Fox Sports en Espaņol to be the #1 sports provider in the Spanish-language cable TV marketplace," added Maney. "In 2005, we look forward to continued great ratings as we showcase our clients' brands using product integration, virtual signage and online platforms to deliver creative sponsorship opportunities."
In addition to presenting its sports programming lineup, Fox Sports en Espaņol announced a new partnership with Hispanic Internet leader Yahoo! en espaņol to create a premier Spanish-language destination for sports fans. Jorge Consuerga, General Manager of Yahoo! en espaņol who was in attendance, stated, "We are thrilled to team up with Fox Sports en Espaņol, the largest provider of sports programming for the U.S. Hispanic community, to provide our users a truly innovative, in-depth and interactive online sports experience."
Celebrities and network talent in attendance included Carlos Ponce, actor and recording artist; Alicia Machado, former Miss Universe 1997 and current actress and recording artist; Pablo Carillo, veteran Mexican sportscaster and host of the network's show Palabra del Deporte; Catherine Fulop, actress and current host of Catherine 100%; and Maria Susini, co-host of Lo Mejor de Fox Sports.
Fox Sports en Espaņol is available through affiliated cable systems and through DIRECTV and Dish Network satellite providers. Fox Sports en Espaņol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst, Fox Entertainment Group (NYSE:FOX) and News Corporation's (NYSE: NWS) Fox Sports International, and Liberty Media Corporation. For more information visit Fox Sports en Espaņol online at http://www.fse.yahoo.com
May 24, 2004 12:48 PM | 1-855-ABOGADA | Abogadas de Inmigracion
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