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Clamato Goes Hispanic
Mott's has launched a campaign, targeting the Hispanic Market, for its Clamato tomato cocktail beverage. The TV, billboard and radio campaign launched on April 26, and will air on national Hispanic TV. The campaign focuses on the ability to keep a positive and optimistic attitude and perseverance through adversity. Using humor, the ads make Clamato drinkers the heroes of everyday situations. del Rivero Messianu DDB, Miami FL, created the campaign. The outdoor and radio components will highlight the brand's new tagline "Anima tu Dia" (Liven up you day) and will be running in most of the top 25 US Hispanic Markets.
May 11, 2004 10:23 AM | 1-855-ABOGADA | Abogadas de Inmigracion
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