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Best Buy targets Hispanic elders
NEW YORK (AdAge.com) -- After months of research, Best Buy is aiming its first Hispanic advertising at the family member least likely to want to buy high-tech products -- the older, less-acculturated parent who is not always comfortable in American settings.
August 2, 2004 11:43 AM | 1-855-ABOGADA | Abogadas de Inmigracion
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