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"We are very excited about the opportunity to serve Atlanta's burgeoning Hispanic community with a Spanish language station on the FM dial! We fully expect "La Raza 102.3FM" to become the market's top rated Spanish language radio station within a very short time" said Gregory Allen Davis, President and CEO of Davis Broadcasting, Inc. Mr. Davis is a broadcasting veteran, having been in the industry for over 30 years. He founded Davis Broadcasting in 1986. The company currently consists of seven radio stations; 6 in Columbus, Georgia and WLKQ-FM "La Raza 102.3FM," licensed to Buford, Georgia a suburb of Atlanta.

Programming direction for WLKQ-FM "La Raza 102.3FM" will be provided by Juan Carlos Hidalgo, President of Mass Radio Inc., one of the country's leading Spanish language programming consultants. Mr. Hidalgo was program director of KLAX-FM, Los Angeles when it became the first Spanish language radio station to achieve the # 1 position in the nation's 2nd largest radio market. According to Mr. Hidalgo, "Atlanta is one of the few remaining major markets that until this week did not have a Spanish language FM station. Nearly 15% of the market's 18-34 year olds are Hispanic and no one until now, has provided them with quality Spanish language programming on FM 'La Raza 102.3FM' plans to super-serve the Hispanic 18-34 year old segment with today's most popular music, exciting promotions, and an overall professional listening experience."

Mr. Davis added "I am very excited and enthusiastic about 'La Raza 102.3FM.' After many successful years in Urban radio in Georgia and North Carolina, I feel right at home in the Hispanic/Latino market. I am looking forward to working closely with Atlanta's Hispanic community, as well as with local and national advertisers who are interested in reaching Atlanta's fast growing Spanish speaking population."

"La Raza 102.3FM" is planning an extensive multimedia advertising and PR campaign which will premier over the coming weeks and is being handled by Atlanta based Hispanic Market Advertising and PR firm Lanza Group, LLC.

Davis Broadcasting Inc. was founded in 1986 and is based in Columbus, Georgia. The company owns and operates WLKQ-FM, Atlanta and WFXE-FM, WKZJ-FM, WEAM-FM, WIOL-FM, WOKS-AM, WEAM-AM, all in Columbus, Georgia. WFXE-FM has been the # 1 rated radio station in the Columbus market since 1993.

Media Contact: Greg Davis 770.623.8772 gregd@davisbroadcasting.comDavis Broadcasting, Inc.

CONTACT: Greg Davis of Davis Broadcasting, Inc., +1-770-623-8772, orgregd@davisbroadcasting.com

Source: PR Newswire