Deudas | « '04-'05 Upfront May Have More Of A Spanish Accent | Hispanic Marketing | Taco Bell Sauce Packets Become New Hot Spot for Customer Creativity »

#1 Spanish-Language Cable Network Adds New Adventure, Comedy and

Ahorre Tiempo y Dinero

New York, NY-- Univision Communications Inc. (NYSE:UVN), the leading
Spanish-language media company in the U.S., today unveiled the
Galavisión Network's 2004-2005 lineup during its Upfront presentation
at New York's Lincoln Center.

Galavisión is the #1 cable network in the U.S. for Hispanic Adults
18-49 and 18-34 regardless of language, offering 50-hours per week of
live news, sports and entertainment. Galavisión outdelivers the other
13 Spanish-language cable networks combined in both primetime and total
day. Season-to-date, Galavisión broadcasts the top 35 shows on
Spanish-language cable television. Galavisión's national distribution
is 83% of U.S. Hispanic cable homes - almost double its nearest two
competitors.

"As the undisputed Spanish-language cable network of choice,
Galavisión's fantastic success has been fueled by the immense
popularity of its Spanish-language programming," said Ray Rodriguez,
President and Chief Operating Officer, Univision Television Networks.
"Galavisión's viewership and ratings have skyrocketed since we changed
our format from a mix of English and Spanish to all Spanish-language
programming, and we expect those increases to continue."

"Hispanics know they can turn to Galavisión for relevant, in-depth
news, the excitement of live soccer and action-packed boxing, hilarious
comedy shows and more," said Joanne Lynch, Senior Vice President and
General Manager, Galavisión. "We pride ourselves on providing a live,
direct connection to the people, places and events that matter most to
Hispanic America. This upcoming season's programming lineup will once
again offer the U.S. Hispanic community different program choices.
Advertisers can turn to Galavisión, in addition to its sister broadcast
networks, to fully and completely target the influential Hispanic
community."

NEW PROGRAMS

Galavisión's new programming lineup for 2004-2005 will keep viewers
connected to their world in more ways than ever.

-- "Archivos de Más Allá" ("Files From Beyond") explores the
unexplained and leaves audiences wondering what is real and what is
beyond comprehension. (Wednesday, 9:00 p.m.)

-- "La Rochela" ("Comedy Commotion") and its cast of incredibly
talented comedians provide the perfect mix of skits, parodies,
impersonations and famous guests. (Thursday, 9:30 p.m.)

-- "Hasta el Límite" ("To the Limit"), a new reality program presents
the challenges of 12 young people in search of the ultimate adventure.
(Sunday, 8:00 p.m.)

-- "Vida Total" ("Total Life") stars "Primer Impacto" journalist
Cecilia Ramirez Harris in an informative health and lifestyle magazine
program. (Saturday and Sunday, 9:00 a.m.)

-- "Con Todo" ("The Full Scoop") offers the latest entertainment news,
gossip, and stories. (Monday-Friday, 3:00 p.m.)

RETURNING FAVORITES

News
Millions of loyal news viewers tune into Galavisión each quarter
because no other cable network matches Galavisión's depth, immediacy
and relevance of news for Hispanics.

-- "En Contraste" ("Opposite Views") provides a relevant and
comprehensive three-hour live morning newscast. (Monday-Friday, 7:00
a.m.)

-- "Noticiero con Lolita Ayala" ("News with Lolita Ayala") returns as
the #1 rated mid-afternoon news update show. (Monday-Friday, 4:30
p.m.)

-- "El Noticiero con Lourdes Ramos" ("News with Lourdes Ramos"), a
hard-hitting news program that focuses on today's most pressing issues.
(Monday-Friday, 7:00 p.m.)

-- "Nueva Visión" ("New Perspective") returns as Galavisión's #1 rated
live primetime newscast. (Monday-Friday, 9:00 p.m.)

-- "Noticiero con Joaquín López-Dóriga" ("News with Joaquín
López-Dóriga") gives viewers a live rundown of the day's most important
worldwide headlines. (Monday-Friday, 11:30 p.m.)

-- "Los Reporteros" ("The Reporters") is back for its second season as
a news magazine consistently ranking in the top five of all Galavisión
weekly programs. (Tuesday, 9:00 p.m.)

Sports
Galavisión will continue to present live, year-round sports events and
expert analysis.

-- "Fútbol Liga Mexicana" ("Mexican League Soccer") offers over 100
thrilling first division regular-season and championship matches each
year. (Saturday, 4:00 p.m. and 10:00 p.m.)
Galavisión brings soccer fans exclusive coverage of the biggest and
best international tournaments from the most prestigious soccer
federations in the world: FIFA Fútbol World Championship
(November/December 2004), UNCAF Nations Cup (February 2005), FIFA World
Youth Championship (March 2005), FIFA Confederations Cup (June 2005),
CONCACAF Gold Cup (July 2005) and FIFA U-17 World Championship (August
2005).

-- "La Jugada," ("The Sports Play") gives fans an inside look at the
Mexican League Soccer's latest stats, scores and highlights. (Monday,
9:00 p.m.)

-- "Fútbol Mundial" ("Soccer World") is arguably the most
comprehensive Spanish-language soccer program on television. (Saturday,
12:00 midnight)

-- "Acción" ("Action") serves up highlights of the most important
sports events. (Sunday, 7:00 p.m.)

-- "Más Deporte" ("More Sports") offers a live interactive sports
magazine featuring interviews with and profiles of today's sports
superstars. (Sunday, 12:00 noon)

-- "Noticiero Todo Deporte" ("All Sports News") gives fans one last
review of the day in sports. (Monday-Friday, 12:30 a.m.)

-- "Boxeo en Esta Esquina" ("Boxing in This Corner") features
hard-hitting boxing action with leading Hispanic featherweight,
lightweight and welterweight stars. (Saturday and Sunday, 6:00 p.m.)

Variety
Galavisión brings variety to life with exclusive first-run
entertainment programming that is enjoyed by Hispanics of all ages.

-- "Hoy" ("Today"), a favorite among Hispanics of all ages returns as
the three-hour live variety show. (Monday-Friday, 10:00 a.m.)

-- "Vida TV" ("TV Life") is the fun-filled, fast-paced program that
has something for everyone. (Monday-Friday, 4:30 p.m.)

-- "En Casa de Lucy" ("At Home with Lucy") features Galavisión's very
own Lucy Pereda, who inspires, informs and entertains Hispanic America
with her useful tips and creative ideas on cooking, gardening, home
decorating, and arts and crafts. (Saturday and Sunday, 11:00 a.m.)

Comedy
Hispanic America's favorite comedians make Galavisión the
Spanish-language network of choice for guaranteed laughs.

-- "El Chavo," "El Chapulín Colorado," and "Chespirito," the Roberto
Gomez-Bolaños classics, return this season to the delight of millions
of viewers. (Monday-Friday, 6:00 p.m., 6:30 p.m. and 8:00 p.m.,
respectively)

-- "Al Derecho y Al Derbez" ("According to Derbez") dazzles audiences
as one of Mexico's funniest comedians Eugenio Derbez serves up laughs.
(Thursday, 9:00 p.m.)

-- "Bienvenidos" ("Welcome"), features a hilarious star-studded
ensemble cast of Venezuelan comedians. (Friday, 9:00 p.m.)

Drama
-- Galavisión's epic drama "Alondra" captures the imagination of
Hispanic viewers with the story of a young woman who fights for her
ideals in a society full of prejudice. (Sunday, 9:00 p.m.)

Univision Communications Inc. is the premier Spanish-language media
company in the United States. Its operations include Univision Network,
the most-watched Spanish-language broadcast television network in the
U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a
general-interest Spanish-language broadcast television network, which
was launched in 2002 and now reaches 79% of U.S. Hispanic Households;
Univision Television Group, which owns and operates 24 Univision
Network television stations and 1 non-Univision television station;
TeleFutura Television Group, which owns and operates 31 TeleFutura
Network television stations; Galavisión, the country's leading
Spanish-language cable network; Univision Radio, the leading
Spanish-language radio group which owns and/or operates 68 radio
stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in
Puerto Rico; Univision Music Group, which includes Univision Records,
Fonovisa Records, and a 50% interest in Mexico-based Disa Records
labels as well as Fonomusic and America Musical Publishing companies;
and Univision Online, the premier Spanish-language Internet destination
in the U.S. located at http://www.univision.com. Univision
Communications also has a 50% interest in TuTv, a joint venture formed
to broadcast Televisa's pay television channels in the U.S., and a
non-voting 27% interest in Entravision Communications Corporation, a
public Spanish-language media company. Univision Communications is
headquartered in Los Angeles with television network operations in
Miami and television and radio stations and sales offices in major
cities throughout the United States.

For more information, please visit http://www.univision.net

--30--

CONTACT:
Citigate Sard Verbinnen
Stephanie Pillersdorf
Brooke Morganstein
Amy Cohen
(212) 687-8080

May 19, 2004 12:59 PM | 1-855-ABOGADA | Abogadas de Inmigracion

Credit - Law - Money - Mortgage - Autos | Credito | Deudas | Seguros | Finanzas | Negocios | Prestamos | Refinanciar

Abogados Credito | Abogados Dinero | Abogados Negocios | Abogados Prestamos | Abogados Casas | Abogados Fraudes | Abogados Impuestos | Abogados Seguros | Abogados Estados Unidos | Domestic Violence | Derechos en Estados Unidos | Abogacia Estados Unidos

Trackback Pings

TrackBack URL for this entry:
http://www.hispanicmarket.net/mt/mt-tb.cgi/423