CLICROI helps businesses reach their local and global customers online. It specializes in online advertising with a specific focus on the burgeoning Hispanic market in the United States, Canada, Latin America, and Spain. CLICROI designs banner advertising that generates leads and brings more online traffic to clients' websites. In addition, the company helps with online branding in order to increase recognition.
]]> "We go the extra mile to deliver more value to our customers," stated Nelson Merchan, President of CLICROI (pronounced Click, R-O-I). It's so much more than just running ads on multiple websites. We test creative and carefully monitor the ad campaigns seven days a week and can quickly increase the ads depending on their effectiveness or stop them immediately if they are not delivering the expected results."Our goal is to focus our ads with laser precision so all the advertising dollars go directly to reach a client’s targeted audience. Our philosophy is to understand our clients’ specific needs in order to provide them with ongoing and long-term value and increased ROI."
When asked about the recent certification, Merchan commented, "I am very grateful for the people who have helped my business prosper. Susan Bysiewicz and Harland Henry from the Office of the Secretary of State were instrumental. They have promoted Business Showcases for Small/Minority Businesses and numerous networking events throughout the State.
"Pam McCormick from the Department of Administrative Services and the Supplier Diversity Program worked closely with us and went out of her way to make sure we achieved our Certification as a Hispanic Owned Small/Minority Business Enterprise.
"I am excited that my business is located in the State of Connecticut and I appreciate what the State does to support entrepreneurs."
CLICROI is located in Danbury, CT. President Nelson Merchan is a member of The Advertisement Club, 212 New York’s Interactive Advertising Club, The Danbury Chamber of Commerce and the National Society of Hispanic MBA’s (NSHMBA). He is also a SCORE Counselor helping individuals and entrepreneurs reach their business objectives.
Nelson Merchan
203-599-1237
clicroi@gmail.com http://www.clicroi.com
Lozano will retain her current post as publisher of La Opinión, a newspaper that was founded by her grandfather and which became a part of ImpreMedia in 2004. Based in New York, ImpreMedia also publishes El Diario La Prensa, the largest Spanish-language paper in the Big Apple, as well as El Mensajero in San Francisco.
While daily newspapers remain a critical component of ImpreMedia, which serves a largely Latino readership, Lozano said she intends to beef up digital content.
"I plan to focus my attention on strengthening our digital capabilities [and] our multiplatform content … delivering news to people on the platforms they use: print, online and mobile," Lozano said.
She said she also plans to strengthen local coverage in the markets that ImpreMedia serves.
Lozano's appointment signals a shift away from ImpreMedia's previous strategy of making its publications increasingly uniform, said Jose Luis Benavides, the chairman of the journalism department at Cal State Northridge.
"She knows what the publications are about because she was at the head of La Opinión, which is the paper her family founded," Benavides said. "She will likely decentralize a bit and let their papers be themselves. She cares about the bottom line, but she also cares more about journalism and retaining the identity of each paper. It's a good choice."
Lozano joined La Opinión in 1985, assuming responsibility for sales, marketing and business operations.
She also serves on the boards of Bank of America and Walt Disney Co. In February 2009, Lozano was appointed as a member on President Obama's Economic Recovery Advisory Board.
ImpreMedia is owned by a private investment group led by Clarity Partners, Halyard Capital, ACON Investments and the Lozano family.
]]>Los blogs son una herramienta cada vez más importante en las empresas como herramientas de comunicación. Por esa razón, la Asociación de Directivos de Comunicación, DirCom, ha organizado esta mañana la jornada “Los blogs en la comunicacion de las empresas”. Durante la jornada se han aportado consejos para lograr que los blogs consigan un buen posicionamiento en buscadores.
Además, se analizaron, mediante casos prácticos, las técnicas de medición de audiencias y se darán argumentos a las empresas para que incluyan en sus estrategias de comunicación las redes sociales y los blogs.
El debate ha estado a cargo de José Romero (Vodafone), Francisco Rodríguez (Coca-Cola), Joaquín Mouriz (ANEI), Julio Alonso (Weblogs), Jesús Pérez (Financialred Network) y Enrique Dans. MarketingDirecto.com
]]>La Red Innova apoya a los emprendedores iberoamericanos - La comunidad de La Red Innova apoya a los emprendedores con espíritu innovador y, en colaboración con la Fundación Endeavor y BBVA, hace posible que 15 empresas innovadoras relacionadas con la tecnología y con un alto potencial de crecimiento puedan presentarse en Madrid ante un jurado compuesto por especialistas y representantes de empresas de capital riesgo. Este jurado seleccionará las tres mejores de entre las “Startups” iberoamericanas invitadas, cuyos representantes tendrán la oportunidad de presentar su compañía ante todos los participantes del encuentro.
]]> La Red Innova 2010 contará con cuatro espacios bien diferenciados:• La Sala Principal “Telefónica”, en la que se podrá seguir a los grandes ponentes y donde tendrán lugar las intervenciones principales.
• La zona de Talleres, donde, en paralelo a las ponencias, empresas tan importantes como Google, Facebook o Yahoo! ofrecerán datos útiles y consejos para las empresas y los emprendedores; BBVA celebrará un taller con los “Líderes Mundiales de la Innovación” en el que contará con Harry West, CEO de Design Continuum; Pascal Soboll & Matteo Signorini, diseñadores de experiencias para el consumidor de IDEO; y Norman Winarsky, vicepresidente de Inversiones, Licencias y Programas Estratégicos del Standford Research Institute.
• El Espacio Startup Competition, patrocinado por BBVA.
• La Zona de Networking, en la que todos, asistentes y ponentes podrán intercambiar ideas en un ambiente más relajado.
But with the focus on mobile coupons as a marketing tool on the rise, is the industry heading to an inflection point? A new Harris interactive survey, released today, suggests a significant number of consumers would like to receive advertising on their cell phones that they have requested, based on their location.
]]>Gente de literalmente todas las condiciones sociales, de todas las edades son exitosas en la venta directa. Alrededor del 70% de los que trabajan en la venta directa son mujeres, el 10% son afro americanos, 6% son latinos y 3% son asiáticos, americanos nativos u otros. Muchas personas comienzan trabajando medio horario y luego dejan sus otras carreras, cuando la venta directa se convierte en más lucrativa.
]]>Distributor Sales Training workshops and seminars teach cost-effective sales strategies for your sales teams to build confidence, skills and motivation to drive optimum sales performance.
]]>It's important to continue to market to and stay in front of customers and prospects, despite the realities of the current economy. With more online marketing options to choose from than ever before, you should work with a trusted media partner to evaluate which programs will work best to achieve your goals. Ask media partners how they can specifically help you meet your marketing objectives, whether they are lead generation, brand visibility, penetration of new markets or all of the above
]]>"Do people actually look at ads while they are on social neworking sites like Facebook and YouTube. Or in the case of Twitter, where will they likely look for those ads when they do begin to appear,” explains Oneupweb CEO and Founder Lisa Wehr. “We found that not only do users spend time viewing paid ads on social networking sites, they often look at these ads before actual search results.”
]]>As MySpace and Facebook develop their sites for mass appeal, some social networks are banking on a focused approach. For example, Children with Diabetes is a Johnson & Johnson-owned ad-supported social network for families who have children with diabetes.
]]> Nearly one-half of the site’s traffic comes from search, according to Joseph Natale, vice president at Children with Diabetes.“We have 32,000 pages of content optimized with words like ‘children,’ ‘diabetes’ and ‘juvenile diabetes,’” Mr. Natale told eMarketer in an interview. “Our organic search is strong. That’s really helped us since more people are online seeking healthcare information and search is where they start.”
]]>Separately, the Mundial Group announced a strategic alliance with MakeAfan.com, Chicago-based manufacturer of children's apparel with 16 years
]]>www.HispanoSano.com incorporates user-friendly tools and bilingual resources. These services offer access to information on everything from diabetes and cancer to fitness, diet and beauty, including insurance and money savings tips.
Based in Miami, Sana Health Group’s HispanoSano.com was developed by JeanMarie Adams.
Starting in May, the site will include a new user generated platform called “Mi HispanoSano” which when used with “HispanoSano Mobile” will allow users to store their health information for easy mobile access to their medical information. To prepare for the launch of the new applications, the company is offering the first 25,000 registered users free HispanoSano for life.
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