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Advertiser Agency Gap in Digital Spending Priorities - More marketers are shifting more spending to digital, and a combination of tried-and-true tactics with newer online options will benefit from increasing budgets. But advertisers and their agencies are not yet on the same page when it comes to the details of many of those changes.
The number of Hispanics counted in the 2010 Census has been larger than expected in most states for which the Census Bureau has released detailed population totals so far, according to an analysis by the Pew Hispanic Center. The gap between the Census 2010 count and Census Bureau population estimates has been widest in states with relatively small Hispanic populations.
Spanish Speaking Hispanics embrace Online Video. Hispanics are not online in the same numbers as non-Hispanics, but those who are show heightened levels of online video and social networking activity. A joint Google and Ipsos OTX MediaCT study found that Hispanic internet users, especially Spanish-dominant and bilingual Hispanics—are more involved with video and social networks than the overall population.
National insurance distribution company Confie Seguros acquired Seguros Sin Barreras, an insurance brokerage and financial services company serving Hispanic customers in 49 states.
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1-888-HOTELES - American Airlines has launched a new national ad campaign aimed at U.S. Hispanic travelers. The new campaign, titled "Aprendi" ("I learned") recognizes that while Hispanics continue to travel to their home countries, increasingly they also travel to expand their horizons and experience new places.
Marketers looking to reach the growing Hispanic community in the United States may want to emphasize their mobile programs. According to new information from Scarborough Research, cell phone usage among the Hispanic population is increasing at a faster rate than it is among the general population.
Neenah, Wisc.-based Scott brand is launching a Hispanic corporate goodwill campaign, an award program called "Done Right" in which consumers can nominate candidates. The company says the nominees need to have performed "extraordinary deeds of great value for the Hispanic community." Winners will receive $2,000 each, plus a $5,000 donation to a charity or non-profit of their choice.
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DiversityBusiness.com Article/- Minorities accounted for only five or six percent of all franchise owners (and managers of company- owned units) in 2000. A poll recently conducted by the International Franchise Association Educational Foundation, shows that over nineteen percent of franchises are now minority-owned. Hispanics are responsible for nearly six of those percentage points and other minorities make up the rest.